In both we have an expression rewritten so that there are no negated parentheses and no other connectives apart from our symbols for negation, disjunction, and conjunction. In DNF the main connectives are for disjunction, while in CNF they are for conjunction. When there is only one connective, for simplicity it can count for either DNF or CNF.
Let's go through a series of steps to rewrite the wff p -> ~(q & r) in DNF.
p -> ~(q v r)
~p v ~(q v r) MI
~p v (~q & ~r)
DeM
If you think about it, this is the same result we would get by decomposing an expression for use in a consistency tree.
Now let's take the same expression but rewrite it in CNF.
p -> ~(q v r)
~p v ~(q v r)
MI
~p v (~q & ~r) DeM
(~p v ~q) & (~p v ~r)
Dist
(p v ~q) -> (q v ~r)
(p -> ( ~q & ~(p v r)) -> ~r
Send your work on to your instructor for comment.